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Research papers

Using consumer data to ensure quality service in Europe

Since 1983, United has maintained a continuous tracking survey for measuring customer satisfaction. In 1990, United began serving European markets and this program was extended to our European flights. This paper describes how United uses this...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Susan C. Hinderaker
September 8, 1991
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Citation

Hinderaker, S. C. (1991a, September 08). Using consumer data to ensure quality service in Europe . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-consumer-data-to-ensure-quality-service-in-europe-